SFI: Using Keywords In Your Target Market

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According to a new study from the Kansas City-based Kauffman Foundation, the typical small-business founder is 40 years old, on average, when launching a first company; 70% of first-time founders are married, and nearly 60% have at least one child. Additionally, 59% come from lower-middle-class or blue-collar families, and almost half hold advanced degrees.

Source: CNNMoney

Researched & Written by Karen Barnes

(Note: This Tidbit focuses on the SFI Affiliate Program, however, the tips contained here can be used by other online home-business owners...)

Q: I use keywords with my pay-per-clicks. Is there more that I can do to get a better conversion rate? Also, are there any other ways to use keywords more effectively in my retail marketing?

Keywords and phrases should be used in every aspect of your marketing, whether it be on or offline. After all, they are helping you target your market.

In the last Marketing Tidbits, I explained how and why I chose the products I did. In this Marketing Tidbits, I will explain how I go about choosing my keywords and phrases for those products.

For a quick recap of the categories and products from last Marketing Tidbits, here are the four product categories that I chose from the Veriuni Store:

1. Food
   
2. Wellness/Nutrition
   
3. Magazine Rack
   
4. Telecommunications

The items I chose are as follows:

1. Food category: Java Coffee
   
   
2. Wellness/Nutrition:
   Veriuni Advanced Oxidant with Red Wine Extract
   Veriuni Advanced Liquid Nutrition
   Veriuni Advanced Weight Loss
   
   
3. Magazine Rack: All of the categories
   
   
4. Telecommunications: Long Distance Phone Services
   

I will start with choosing the keywords and phrases for pay-per-click search engines. Now that I know the products and categories I have chosen, I start picking my keywords with three different keyword search tools. By using the following, you can pick quite a few keywords and phrases to use in your pay-per-click search engines.

First, I go to the following keyword search sites and start with the categories for the products that I have chosen. I either write down the keywords and phrases, print the page, copy and paste them to a word processing document, or type them directly into the pay-per-click search engine.

• Overture's Keyword Selector Tool: Overture's Keyword Selector Tool lets you search for your keyword and phrases related to your sites.
  
  
• Good Keywords: Good Keywords is a free software download that lets you search for keywords and phrases that you can use in your pay-per-click ad campaigns and Websites.
  
  
• Wordtracker: Wordtracker site has a free trial, or you can pay for your keywords and have them emailed to you. I suggest just using the free trial, as this can give you the list of words and phrases that you need for submitting to search engines that you plan to use.

Then, I move on to the individual items and do the same thing. By the time you are done with the three keyword search tools, you should have a very nice list of keywords and phrases.

I then go to the following two sites and choose the pay-per-click search engines that best fit the products I am going to advertise. While you are at each site, check out their keywords as well and any new ones you find to your list of keywords and phrases:

• Pay-per-click Search Engines
  
  
• Webmaster.net

Now that you have your pay-per-click search engines set up, be sure to go back at least once a week to check what keywords and phrases are pulling in your clicks. Keep track of these clicks over a month's time and delete the ones that haven't received any clicks at all. Then over the next two to three months, watch the lowest clicked words and phrases and start deleting them.

You will also want to keep checking back with the keyword search tools to check on your keyword popularity. In some instances, I have found new words and phrases to add to my lists. The average surfer has a tendency to change some of their searching habits.

Now that I have covered keywords and pay-per-clicks it is time for you to know how I use keywords in selecting free classified advertising sites. Keep in mind that we are talking about using these tools for retail selling.

I'll start by using the same categories I mentioned in searching for classified sites. I type the following types of search phrases into search engines:

free food classified sites
free wellness classified sites
free nutrition classified sites
free magazine classified sites
free telecommunication classified sites

I then go through several of the pages on each of the search engines, adding the sites to Adwizard. Sometimes I go ahead and place my ads once I have gone through the searches on at least three search engines; sometimes I wait until I am done with several searches. I usually can find at least 20 to 50 classified sites with each different keyword and phrase search.

I then go to the next type of keyword search using the same technique. Wondering what I mean by this? I change the keyword or make it a keyword phrase in the same category.

For example:

free coffee classified sites
free cooking classified sites

With these two phrases then, I am able to advertise the Veriuni Java Coffee product or any of the cooking magazines in these classifieds. Yes, this is time consuming, but it can be very well worth the time as you are now competing less against other Strong Future International Affiliates.

You then will need to continue this with more specific keywords and phrases for each individual product. The more different types of keywords and phrases you use, just like with the pay-per-clicks, the more sites you will have with which to advertise.

Now, if you are using your own personal Website, don't forget to make sure that you have some of these keywords and phrases in the content of your Website for better searches on search engines as well. You will also need to have some of the keywords in your meta tags.

In all these techniques, using more specific keywords and phrases will help drive specific traffic of target groups of people looking for what you have to offer them.

 

 

Smart Keyword Marketing and Research

WebCEO, it helps give you ideas to blog about, (we all know we could use some help there), as well as suggest keywords through instant research. For a free product, WebCEO makes you wonder what the full and paid for product can do for you.


There are many keyword and marketing research products out there. And you certainly have choices, but WebCEO is well respected, with over 600,000 businesses relying on and using their keyword product.


Using WebCEO you can analyze your site using keyword checker; there is also a link popularity analyzer--pretty useful when you are gaining backlinks. We all know that Google frowns and penalizes poor, disreputable links. WebCEO keeps you from being penalized for bad backlinks.



For most of us SEO is a gigantic puzzle. Oftentimes leaving us more confused than before we started. WebCEO will take the confusion out of keyword research, search engine optimization, and back link checking.



For a short period of time, you can try out the WebCEO software by clicking on the banner below:








Let me know if you like it...


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Secrets To Picking Good Keywords For Cyber Monday

Ipods are hot this holiday season (again). And as Cyber Monday approaches, are you ready? I mean do you have a sales and marketing strategy mapped out so you can capitalize on the millions of cyber shoppers ready to spend money on your offers? Cyber Monday is the next biggest shopping event this holiday season, only difference is, it’s all online.

The reports are in; Black Friday was a success, not an overwhelming one, but a 3 percent increase from last year kind of success for offline retailers. For Cyber Monday, your customers don’t have to stand in line in the cold for hours waiting for the doors to open. They’re open 24/7, but you’ve got to be ready for them. You can get your offers ready by generating keyword strong posts that will get you the sales you need.

Generally, Google likes domain names that are aged, that is domain names that have been around awhile in order to send you traffic. If you have a relatively new domain and want to capitalize on Cyber Monday traffic, you should have been reading this blog and lots of others the past few months. I’ve been writing how important it is to build back links in order to gain authority. It’s the most inexpensive SEO tactic available to you. Cyber Monday to online marketers is like Black Friday to offline retailers.

If you haven’t been building back links, then here are two free tips to gain authority. Spend time commenting on do follow blogs so you can gain some reciprocal links. Home Business Success was born August 2008 and already has over 1000 incoming links. That number grows everyday because of the time I spend building links. Cyber Monday is just another day if you don’t have authority.

Tip number two: your blog needs to have well written copy. Believe me when I tell you that grammar is important. The Google bots don’t like grammatically incorrect copy. They roll right past you like a person who stutters badly. (I’m a former stutter-er, so I’m not making fun of anyone.) If you don’t know how to write well, don’t worry, I’m sure if you post an ad in a forum, someone will assist you—they may charge you, but nevertheless, you get what you pay for. If you don’t have these two SEO tactics in place now, then don’t worry about Cyber Monday 2008—just prepare for Cyber Monday 2009.

Keywords are an integral part of your online marketing campaign. This is uber important. Not only are keywords important, but there are two free tools that I know of that can help you come up with awesome keywords for any post you are creating. Wordtracker and Google Keyword Research Tool are the most popular. The best thing about them is they are free. So, there is no excuse for not using them. Particularly if you are participating in an Adwords or PPC campaign for Cyber Monday.

If you’re using Firefox, there is a neat plug in that allows you to scope out your competitors’ keywords. This will give you an idea of what is working for them. The plug-in is called SEO For FireFox Plug-In. I’m keeping this post short and sweet, so you can get started on developing strong keywords for your Cyber Monday blog posts and PPC campaigns.

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Using The Right Keywords Are Keys To Success

For some, keyword analysis and development is a mystery. I know when I first learned about keywords, I was thrown for a loop! It seemed everything I read about keyword density and analysis made me ask more and more questions. Instead of enlightenment, I became more and more confused. So, I thought I might develop this tutorial on keyword-ing...

First of all, there are lots of credible free tools out there you can use to develop the proper keywords for your site. Without keywords, it is difficult for search engines to send traffic to you because your website or blog doesn't leave any trails to you. Here is what I mean...

Having proper keywords are like a neon business sign. They will attract the people who are looking for what you have to sell. Whether that be a service or a product, keywords help steer your target audience to you. Think of them as digital magnets that are sticky on both sides---one side for the search engines to refer people to you, the other side for visitors to find you.

Keywords are the beginning of the sales relationship...

Many webmasters utilize their keywords in their PPC (pay per click)campaigns. Sometimes a successful PPC campaign is based on accurate keyword selection.

With the proper keyword tool, you can uncover highly targeted words that will give you high search volume with very little competition. Experts in SEO (search engine optimization) use these methods all the time, it is how they remain competitive.

A perfect example of my using proper keywords is my page, "How To Increase Your Technorati Rank"--this page is constantly one of my high traffic pages, all due to keyword selection.

When choosing a keyword tool, make sure it includes a utility that provides you with the most popular keywords on the internet currently--this may tie into Google Trends.

Also look for whether the tool provides keyword variations, similar to drill down techniques where you may select the words--make money online, and it will generate variations on these keywords. That is essential to PPC success as well as optimization success. Sometimes you can identify a niche with proper keyword generation tools.

Usually a good keyword tool will also analyze your website and provide you with feedback to improve it.

There is a new tool out that will also analyze your Adwords campaign. This is an awesome asset if you are using or planning on using Google Adwords.

I will be implementing my first Google Adwords campaign next week, and I was looking for something that would help me. The product I will select is one from my Market Leverage affiliate program. Lucky for me, I also have a $25 coupon code for Adwords, so this will be a monumental step for my internet marketing program.

You should institute a keyword tool, particularly if you want to see instant traffic, and from what I've researched and discovered, instant income.