Affiliate success: SEO or PPC?

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As I look around forums, membership sites and even blogs, I see a lot of talk about Pay Per Click for Affiliates, yet very little information on Search Engine Optimization. What's the deal? Is SEO no good for Affiliate Marketers these days?

Maybe I'm missing something? No, it's actually pretty simple... Half of these people are truly obsessed with PPC that they forget (almost completely) about SEO and concentrate a little too much on their PPC efforts. What a waste... Yes, PPC is excellent! I'm a very hardcore fan of PPC but I also realize that SEO is long term when it comes to getting traffic to your site and referring sales.

I continue to get sales for several products that I no longer promote. Why is this? Because of SEO! I have links showing up all around the web that contain my affiliate link and people are STILL purchasing through these links. It's great! Especially when I no longer spend a penny or a minute of my time or money on making these sales.

So why would others be stuck on PPC? Are they afraid of a little hard work? Maybe... maybe not.

The truth is: PPC will get better instant results. Yes, that's a fact. But when the cash runs out and the campaigns pause or end - then what? The sales end, too. So what if these people had been working on their SEO efforts and even Article Marketing on the side? They would have made a lot more money in the long run, that's for sure.

Search Engine Optimization is a major advantage for Affiliate Marketers, and I'm not sure why few speak about it. Maybe they try to keep it a secret? Maybe they view PPC as an easy way to keep the competition in and out, quickly and easily? Could be...

The fact is: SEO is just as important to real Affiliate Marketers as PPC. You can drive just as much traffic to your site with SEO than you could with your PPC campaigns, so make sure you are focusing on both.

While focusing on SEO - be sure to learn and understand Social Media Marketing (SMM) and take advantage of Web 2.0! Social Media sites such as DIGG, Reddit, StumbleUpon and others can bring you massive traffic in short amounts of time. Not to mention - these sites can give you extra results in the SERPS! YouTube? You betcha! YouTube can bring you a lot of traffic in many shapes and forms. Use it and use it wisely!

Do not stop with PPC. Continue tweaking your site until you feel that you're going to get some great results for your keywords. Link from forum signatures, take advantage of other peoples blogs (please don't take advantage in a negative way, that's not what I'm referring to!) when you find an article to be of interest and use your site link (be sure that it's relevant!) so that you get extra trickles of traffic.

SEO is still a great way to bring in more profits with your Affiliate Marketing campaigns. Use it daily and do NOT forget about it!

About The Author

Affiliate Marketing for Newbies provides tutorials, tips, tricks, and other helpful solutions to further promote your success in Internet Marketing.

Using The Right Keywords Are Keys To Success

For some, keyword analysis and development is a mystery. I know when I first learned about keywords, I was thrown for a loop! It seemed everything I read about keyword density and analysis made me ask more and more questions. Instead of enlightenment, I became more and more confused. So, I thought I might develop this tutorial on keyword-ing...

First of all, there are lots of credible free tools out there you can use to develop the proper keywords for your site. Without keywords, it is difficult for search engines to send traffic to you because your website or blog doesn't leave any trails to you. Here is what I mean...

Having proper keywords are like a neon business sign. They will attract the people who are looking for what you have to sell. Whether that be a service or a product, keywords help steer your target audience to you. Think of them as digital magnets that are sticky on both sides---one side for the search engines to refer people to you, the other side for visitors to find you.

Keywords are the beginning of the sales relationship...

Many webmasters utilize their keywords in their PPC (pay per click)campaigns. Sometimes a successful PPC campaign is based on accurate keyword selection.

With the proper keyword tool, you can uncover highly targeted words that will give you high search volume with very little competition. Experts in SEO (search engine optimization) use these methods all the time, it is how they remain competitive.

A perfect example of my using proper keywords is my page, "How To Increase Your Technorati Rank"--this page is constantly one of my high traffic pages, all due to keyword selection.

When choosing a keyword tool, make sure it includes a utility that provides you with the most popular keywords on the internet currently--this may tie into Google Trends.

Also look for whether the tool provides keyword variations, similar to drill down techniques where you may select the words--make money online, and it will generate variations on these keywords. That is essential to PPC success as well as optimization success. Sometimes you can identify a niche with proper keyword generation tools.

Usually a good keyword tool will also analyze your website and provide you with feedback to improve it.

There is a new tool out that will also analyze your Adwords campaign. This is an awesome asset if you are using or planning on using Google Adwords.

I will be implementing my first Google Adwords campaign next week, and I was looking for something that would help me. The product I will select is one from my Market Leverage affiliate program. Lucky for me, I also have a $25 coupon code for Adwords, so this will be a monumental step for my internet marketing program.

You should institute a keyword tool, particularly if you want to see instant traffic, and from what I've researched and discovered, instant income.