How To Make Your Facebook Fan Page Convert Like Crazy!

Many people don’t know what to do once they become Fans of a Facebook Fan Page. They simply don’t know what to expect. So, you must keep your Fans interested by posting fresh, relevant updates to the page. Think of these updates as tiny morsels of valuable information being served up to a hungry crowd of knowledge seekers. Your fans are looking for something, and they believe they found it when they joined your Fan Page, don’t let them down. Social Media is an effective way of extending your brand as well as delivering content to wherever your readers are. Whether that be on iPads, smartphones or PC’s, it is your job to provide your fans with significant opportunities to interact and engage with you on all business levels.

Keep in mind that people still want to be addressed on a human level. Just because you are communicating in a digital world, does not mean you shouldn’t add a human touch. Speaking to your Fans instead of speaking at them can resolve the problem of low Fan Page engagement.


Oh, and here is another thing to keep in mind. Once you create the relationship, you need to maintain and sustain it. Like a marriage, you must do the same thing you did to get the girl in order to keep the girl. In other words, if you paid her a lot of attention in the beginning, you must continue to pay her a lot of attention. Facebook Fan Pages are the same way. In the beginning when you start a Fan Page, you are excited and envision thousands of fans. In order to grow, you must cultivate your Fan base with pertinent information.
Now that you’ve built your Page, you need to get some fans. Here are a few ideas to get you started.

Create an engaging Page. Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you.

Leverage the viral nature of Facebook – the news feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.

Draw on your existing network. You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog.

Make your Page publicly searchable. By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”

Use Facebook Ads for an extra push. Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar.





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It's So Lonely On Twitter

It feels lonely when you post a tweet or update your status and no one responds. Can you imagine standing in the world just hollering and no one listens to you? That's what it feels like to some lonely tweeters and facebookers. I'm not one of them, but just suppose I was...this is what my day would look like.

Get up in the morning at 7AM checking my Tweetdeck for direct messages and replies. There are none. But, how could that be?

I mean, I posted some pretty interesting stuff all day yesterday. I poured my heart out into it. Where are you people? You must be tone deaf and Twitter deaf! Maybe I just need some new followers.

Is there a program out there that will get me more followers who will pay me some attention? I'm willing to pay for friends and followers. No matter what the cost!

Forget Twitter, let me go over to Facebook. I know they love me over there!

Checking Facebook, ok, ok, no responses to my status updates? What, there is even one of my friends who sent out an angry update in all caps talking about how he doesn't want to receive unsolicited party invites, and marketing messages to his inbox. The nerve! Everybody should like to party. And why are you on Facebook if you don't want to receive marketing messages?

I am so lonely. I wish someone would listen to me.

The above is just a scenario into the day of a Facebook/Twitter member who does not understand the rules of engagement. You've seen them; you've read their messages and updates. They hold no value to your life, so you don't reply nor do you retweet those updates.

One big thing many people forget that use Twitter and Facebook is, be engaging. If you are constantly shouting sales messages of your products or services, you will be avoided like the bubonic plague! Let your personality shine through, if possible.

I know that may be hard for some of you, because as a rule, we know that the internet is full of nerds and geeks. But, it is also home to a lot of non-geeky, non-nerdy types who know how to hold a conversation in real life...you know, day to day stuff.

There are rules of engagement when you use social networks, and if you find yourself feeling alone on Twitter or on Facebook, then you've probably been ostracized, silently. Similar to how you are in real life.

Here's a tip: change your ways, and you'll change your life. Quit doing the stuff that hasn't gotten you a response in the past, and try something new, like try to be a real person for once. See what that gets you.

That's real talk, and a Home Business Success tip.

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How To Make Money With Facebook 35-54

In the last post, I talked about grabbing a portion of Facebook users to market to. I also told you which was the fastest growing demographic segment on Facebook. Using that knowledge, let's look at some products that might appeal to the 35-54 year old demographic that is comprised of 57% women and 42% men.

Looking at the way a 35-54 year old would be living; has a home, could be renting in today's economy or owns the home and may be struggling to pay the bills that the family resides in. The paycheck today does not do what it once did. Medical bills seem to be increasing, and it becomes a struggle sometimes to pay all the bills on time.

Some are still working, others are seeking options to change careers. This demographic is on Facebook reconnecting with old friends, former co-workers, families and networking. It's the new way to meet people who may further business or personal relationships, and Facebook is providing this service.

Loaded with this valuable marketing information, you should be able to put a product or service that will appeal to this target audience on Facebook. I came up with this product for that age segment. (see the banner below) Tell me what you think of my product. Will I hit the target 35-54 audience with this offer and convert well, or will or sink? Let me know by leaving a comment below.



And by the way, if you want to hear what I sound like, listen to my new Utter...click the audio player below to hear Teasas Tips!




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Facebook Is Growing Up

Facebook is changing. It's very true it's a growing social network. Marketers have caught on to that growth and many are scrambling looking for ways to monetize a portion of its 220 million users. Here's a tip, there is one demographic that has grown more than any other on Facebook and continues at phenomenal leaps. You'd never guess which one it is.

According to the latest Facebook demographics statistics, the 35-54 age group has accelerated to a 276.4% growth over the past six months. But, it gets better. That demo is doubling every two months.

Here is some more astonishing news. The 55+ age demographic on Facebook is also seeing some awesome growth rates. That age group is clocking in with a 194.3% growth in presence on the social networking site.

These aren't just numbers, ladies and gentlemen. Marketers know that these figures tell a story. A story that reveals where target markets are. So, Facebook represents an 'older' niche audience. An audience that is moderate to advanced internet savvy. I would say this audience is not going to respond well to ringtone offers.

The 21+ demo is still very well represented on Facebook. If your niche involves marketing alcohol related products on Facebook, the latest figures report there are 27,912,480 users 21+, and 66.3% of them represent all users. There are so many 21+ on Facebook, that its being predicted by experts that this demo will reach critical mass by the end of the first quarter.

Oh, and so you know, alcohol marketers are doing pretty well in this recessionary economy, so don't laugh.

Another nice thing about this report is that it reveals local demo statistics for Facebook users and breaks that down by age and gender. Take for instance Facebook users in Miami, Florida are the fastest growing metropolitan area in the United States at a 88.5% growth rate. Atlanta is the slowest, coming in at 6.4%--sounds like a marketing opportunity to me.

Women outnumber men on Facebook 55.7% to 42.2%. Six months ago, the college demographic (18-24) held a 53.8% share of the Facebook crowd. Now, that number shrunk to 40.8%. The assumption could be made that the college crowd doesn't want to hang out with their parents (35-54)--the burgeoning new demo.

For a more detailed version of the Facebook demographic statistics, visit

http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/

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