Optimizing your email marketing program

Here's a dilemma that affects all email marketers, deliverability issues. Is your email actually getting opened and read, or are the spam filters blocking your action? There is a way to resolve email deliverability issues, by optimizing your email marketing program.

Optimizing your email marketing program simply means making sure your "From, To" and "Subject" headers are dynamic yet identifiable. This is easy to do. Be sure you use your business or organization name in the "From" header. This establishes your emails as credible and valid.

Surely you've been told to create a compelling "Subject" line. This is what will get your customer in the door, devise subject lines that exhibit sheer curiosity and emotion. Your email marketing program will see an increase in the amount of responses you get when you optimize your subject lines. For me, the subject line has always been a stickler. Getting the subject line in front of the right audience at the right time will increase all kinds of profits for any email marketing program. According to Lyris, email marketing has a ROI of $45 for every $1 spent. Just for that reason alone, it is worth it to optimize your email marketing program.

Another easy optimization tip is to include the recipient's full name in the "To" header. If all you have is an email address and no name, then you should not include this person in your email marketing campaign until you introduce yourself. My belief on that is, it's just rude, plain rude to send 'blind' emails that way, basically what amounts to spam.

Here's another easy email marketing optimization tip: Create a consistent prefix to your "Subject" line so it can be easily identified in a recipient’s inbox. Doing this also helps with the passage through anti-spam filters, i.e. "[Teasas World] http://www.teasasworld.com/2009/01/american-bald-eagle.html."

Test out different headers...testing and more testing is an email marketing mantra. Try out different "Subject" or "From" headers and track the results. Effective email marketing involves constant modification and creativity. Optimizing your email marketing program is one way to make your job easier.

I'm using the free trial dowload email marketing software I got as a free trial. It comes highly recommended from CNet...check it out...

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