Wednesday, August 11, 2010

How To Make Your Facebook Fan Page Convert Like Crazy!

Many people don’t know what to do once they become Fans of a Facebook Fan Page. They simply don’t know what to expect. So, you must keep your Fans interested by posting fresh, relevant updates to the page. Think of these updates as tiny morsels of valuable information being served up to a hungry crowd of knowledge seekers. Your fans are looking for something, and they believe they found it when they joined your Fan Page, don’t let them down. Social Media is an effective way of extending your brand as well as delivering content to wherever your readers are. Whether that be on iPads, smartphones or PC’s, it is your job to provide your fans with significant opportunities to interact and engage with you on all business levels.



Keep in mind that people still want to be addressed on a human level. Just because you are communicating in a digital world, does not mean you shouldn’t add a human touch. Speaking to your Fans instead of speaking at them can resolve the problem of low Fan Page engagement.


Oh, and here is another thing to keep in mind. Once you create the relationship, you need to maintain and sustain it. Like a marriage, you must do the same thing you did to get the girl in order to keep the girl. In other words, if you paid her a lot of attention in the beginning, you must continue to pay her a lot of attention. Facebook Fan Pages are the same way. In the beginning when you start a Fan Page, you are excited and envision thousands of fans. In order to grow, you must cultivate your Fan base with pertinent information.
Now that you’ve built your Page, you need to get some fans. Here are a few ideas to get you started.

Create an engaging Page. Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you.

Leverage the viral nature of Facebook – the news feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.

Draw on your existing network. You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog.

Make your Page publicly searchable. By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”

Use Facebook Ads for an extra push. Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar.





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