Tuesday, February 3, 2009

Building an Opt-in List Is Very Easy


There is money in the list. And getting to that money in that list is easy if you remain consistent, and are transparent.

I found building a list very easy to do. Here are
some of the most effective ways or things you can
do to build your list quickly:

1. Have an opt-in form on EVERY page of your website.
Make it double opt-in and remind subscribers that
they have to confirm their contact information.

2. Offer something FREE. Whether it be a free ebook,
ezine, tips, guides, software… just make sure you
entice your visitors to sign up or opt-in. I find
giving a visual, tangible image of your ezine or
guide will increase your conversion rate, so invest
in some good professional graphics.

3. Use simple psychology. People want to be a part
of a group; they want to be in the know… offering
secrets, private memberships and access to valuable
information will always draw in the most subscribers.

4. If you have your own product, doing joint ventures
with well-established marketers is the fastest way to
build your list. Don’t forget the squeeze page where
you collect the contact information; again offer a
special bonus to further entice people to opt-in to
your list.

5. Use pop-up or slide-in forms. I have found these
will greatly increase your sign-up rate. But don’t
rely only on gimmicks; offering useful, relevant
content on your pages will always help you garner
the most subscribers.

6. Social media sites, videos, blogs, forums… don’t
forget the new “Internet” is an excellent hunting
ground for building your list or lists. Make sure
you at least have a blog and RSS feed connected to
your site to help spread your content around the
web and gather subscribers.

7. Never forget that the web is the best “viral medium”
we have ever had. Always encourage your present subscribers
to help spread your message and content. If your ezine/content
is first rate, people will recommend it to their friends
and colleagues. Let your subscribers build your list for you.








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