Thursday, January 1, 2009

Page Rank Not Important Anymore

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Page Rank is not going to mean much this year. That’s straight from the SES Summit held recently in Chicago. Google man in the know, Matt Cutts talked about it extensively, stating that Search Marketing is making a complete migration to behavioral targeting.



See Matt Cutts Video Here:




Behavioral targeting allows search engines to predict accurately what users are searching for based upon past search behavior. Facebook is modeled after this method, and in case you haven’t used the social network, it’s quite successful with behavioral targeting.



Being able to synchronize user search habits opens the door for search predictions, ones that will be highly targeted.



Focusing on marketing transparency instead of obsolete ‘push-sale-push-sale’ tactics, will mean the difference between making money online and not making money online. Page Rank is not important any more. It’s being replaced with behavioral targeting, and that algorithm is as unique as our DNA.



Is Page Rank dead? Bloggers have been predicting the demise of Page Rank since 2003, It may not have bitten the dust totally, but it definitely won’t mean as much as it once did. Paying attention to your analytics and interpreting your traffic, will go much farther.


4 comments:

Anonymous said...

Interesting. Now I don't look at my low pagerank anymore :) I rather behave well on the web. I'm joking a bit but I know what you meant in your writing. Thanks for the info.

Barnabas Nagy
http://barnabasnagy.net

Anonymous said...

its all about relationships now Barnabas. Thx for commenting.

Anonymous said...

I never understood what the obsession with PR was. I never really worried about it at all and I always have managed to bring in traffic to my sites.

LaTease Rikard said...

PR, like anything else with a number makes people competitive. Thanks for dropping by Bruce.