Mastering a Google Adwords campaign is lucrative. I have watched as my brother monitored his successful online success. Sure he was alerted on his smart phone each time a sale was made, but watching his behind the scenes work was what interested me. I was totally amazed by his constant tweaking of his keywords and his ads.
Part of running a successful Adwords campaign is staying on top of things. One of the ways you can stay on top of your Adwords campaign is by constantly refining your keyword list. Initially, think of all the synonyms that are related to your core keywords. Your core keywords are the ones you come up with just off the top of your head.
Take your core keywords and run them through the Google Keyword Tool and generate even more ideas. For example, you have a credit card search website, so your broad, core keyword is credit cards. However, when you start thinking about what it is your site actually offers, you come up with more specific terms, like credit cards for people with bad credit, low interest credit cards, etc. Instead of focusing on keywords for your Adwords campaign that are broad and general, think like a consumer and use the keywords and keyword phrases that a person might search for.
Drilling down within your keyword list is beneficial to your Adwords campaign. Performing this simple task will identify long tail keywords--these are keywords that in theory states that the 'collective sales of products in low demand can exceed that of popular products and the best sellers.' In short, long tail keywords are simply Adwords key phrases that lead to higher conversions, are easier to rank, and lead to higher monetization.
The long tail theory also states that most websites are likely to receive most of their search engine visits through a variety of low-volume (long tail) search engine queries instead of a handful of major (broad or core) keywords. A successful Adwords campaign that focuses on converting the most sales is best ran with long tail keywords.
In essence, the more specific your keywords in an Adwords campaign, the more likely a consumer will click on your ad. People type in key phrases when they search for products and services. An Adwords campaign utilizing 2-3 word phrases will bring more volume (more traffic), thus more sales.
Take a look at what your competition is doing and build on that using key concepts for your Adwords campaign. Usually anything more than 2 - 3 word phrases are too broad, and you won't hit your target Adwords audience. In addition, broad phrases are expensive, and that's the last thing you want to do if you are watching your budget. Remember, you can never have too many keywords.
Adwords is an awesome income maker if you follow the rules, learn how to create proper keywords using the free tools available to you from Google or any other free keyword tool. A couple that I have use and give high marks are Wordtracker and Web CEO. They both have free as well as paid versions.
This is the first in a series of creating a smooth running Google Adwords campaign. The next post will address long tail versus big head keywords.
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